Nisswa, MN, January 31, 2018 (Newswire.com) - GrowthZone, Inc., provider of association management software (AMS), recently announced the release of its 2018 Association Industry Survey Results.
The results represent feedback on industry trends and projections from 1,000 association management professionals across the U.S. and Canada.
"While overall, the key findings show a positive outlook regarding membership growth, the results point toward opportunity for increased efficiencies among associations. The majority of organizations that reported stagnant or decreased membership growth over the past five years are not utilizing an AMS."
John Cook, GrowthZone Senior Vice President of Marketing
A key finding of the survey points to the need for increased member engagement. The majority of respondents agree that while members indicate they don’t renew due to budget cuts or minimal return on investment, lack of member engagement is actually the underlying cause.
“While overall, the key findings show a positive outlook regarding membership growth, the results point toward opportunity for increased efficiencies among associations. The majority of organizations that reported stagnant or decreased membership growth over the past five years are not utilizing an AMS,” commented John Cook, GrowthZone Senior Vice President of Marketing.
Additional topics covered include statistics on operating budgets, health insurance for association staff, member communications, the top 10 things holding associations back, and more.
In its third year, the Association Industry Survey Results Report has consistently proven to be GrowthZone’s most sought-after resource. It can be accessed from the GrowthZone.com home page.
About GrowthZone
With headquarters in Nisswa, Minnesota, USA, GrowthZone, Inc. provider of ChamberMaster Membership Management Software and GrowthZone Association Management Software, has helped over 3,000 member-based organizations grow and retain membership, generate revenue, engage and communicate with members and prospects, and streamline their day-to-day operations. For more information, visit https://www.growthzone.com/.
Media Contact:
John Cook
Senior Vice President of Marketing
GrowthZone
800-825-9171 ext. 230
john.cook@growthzone.com
Source: GrowthZone
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